I craft visual identities and digital experiences for the world's most ambitious brands — where precision meets poetry.
I'm Elara Nova — a Berlin-based creative director and designer obsessed with the intersection of beauty and function. I work with visionary founders, luxury brands, and forward-thinking studios to create identities that transcend trends.
Every project begins with obsessive research, evolves through rigorous craft, and ends as something that feels inevitable — like it could never have been any other way.
A focused set of disciplines, executed at the highest level. I don't do everything — I do a few things exceptionally well, and bring complete commitment to each engagement.
Complete visual systems — logos, typography, color, motion — that capture your brand's essence and scale across every touchpoint.
Interfaces that are both beautiful and intuitive. From design systems to full product design — built for humans, refined for aesthetics.
Strategic vision that unifies campaigns, teams, and touchpoints. I help define the visual language that shapes how your brand is felt.
Animation and interaction that give brands a voice in motion — from micro-interactions to full brand films and motion guidelines.
Product packaging that commands shelf presence and communicates brand values through material, form, and visual precision.
Curating visual narratives for editorial, campaigns, and content — ensuring every image, frame, and asset feels cohesive and intentional.
Elara didn't just design our brand — she defined our company's entire visual future. The identity she created has become our most powerful business asset.
Working with Nova Studio was a revelation. The attention to detail, the strategic thinking, the aesthetic precision — everything exceeded what we thought was possible.
The Helios design system transformed how our entire product team works. A masterclass in systematic thinking paired with extraordinary craft.
Selective about projects. Committed to every one I take on. If you're building something that deserves exceptional design — let's talk.
